How This Guy Plans to Grow…

How This Guy Plans to Grow…

How This Guy Plans to Grow His Orlando Boiler System Equipment Firm Even Faster

By Susan Lundine and Denise Hicks – Orlando Business Journal


Boiler system equipment sales and service firm Thermal Tech Inc.’s president, Deron Keiter, has a vision for future growth.

“I see an opportunity to take on more responsibilities for designing, installing and operating systems to maximum reliability and efficiency,” he told Orlando Business Journal. “We are investigating various options to provide solutions to our customers worries in a cost-effective manner.”

Apparently, he knows what he’s talking about.

Thermal Tech, one of the region’s largest specialty contractors, grew its revenue 47.82 percent to $11.1 million last year, up from $7.5 million in 2015. That earned it a spot on Orlando Business Journal’s 2018 Fast 50 list, which recognizes Central Florida’s 50 fastest-growing private companies headquartered in Orange, Seminole, Lake and Osceola counties. The firms were ranked based on their percentage of revenue growth from 2015-2017.

Here, Keiter tells more about his company and himself:

Market strategy: Our target market is medium to large commercial and industrial customers in Central Florida who value consistent service, reliable and innovative system solutions. We go to market through assisting mechanical engineers, mechanical contractors and end users with product selection and application assistance.

Future plans: To continue to serve our customers with expanded product and service offerings. We see a trend in the industry of customers having qualified employees to design, install and operate boiler systems. This is one area we will be able to fill the gap with our team.

The factor driving your company’s growth? Our team. We have assembled the most talented team in the local market, from the most qualified service team to the application sales team and the leadership.

What scares you about growing your company so fast? My concern is the ability to deliver the consistent service and solutions to our customers which got us to where we are. We continually are looking to the right candidates to add to the team who can deliver to our standard.

Have you been able to hire enough qualified workers to keep up with the company’s growth and what strategies do you use? This has been our biggest challenge. We continue to identify and recruit qualified team members. However, this strategy has not been able to fill all our needs. To fill in the gaps, we have developed a training program in-house in conjunction with our primary manufacturers to grow our team. With this, we look to hire the right person who matches our core values and train for the position.

What might slow the growth of your company? Not being able to continue to grow our team with qualified team members.

Key accomplishments in the past 12 months: Keeping our team intact by taking care of them with competitive salaries and benefits

Most difficult challenge in the past 12 months? Identifying quality team members. We continue to look for and work with consultants to identify them.

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The following product lines are represented  by Thermal Tech, Inc.:

Cleaver Brooks logo          
  USA Coil & Air